Self-Publishing Resources

Book Cover Design

A book cover is much more than a pretty picture and a title. It’s a retail package that convinces buyers to spend money. When your prospective buyer asks, “What’s in it for ME?” your cover must provide the answer. Anatomy of a Book Cover is a recording of Michele’s webinar with Brian Jud. She examines best-selling covers and failed covers, and offers tips on how to identify and work with a cover designer who can help you accomplish your sales goals.

Go Publish Yourself: An IngramSpark Podcast

IngramSpark’s podcast consists of 15-minute episodes discussing self-publishing tips indie authors can apply to enhance their publishing success. Topics shared cover those that matter most to indie authors and publishers and is intended to be a free resource for publishers around the world. There will be two seasons per year, 12 episodes per season, with one episode releasing every Tuesday during any given season. The podcast is available on all major podcast platforms (including iTunes, Google Play, SoundCloud, and Stitcher) and directly from the IngramSpark website.

Pricing Your Book

The Price is Right? Webinar with Brian Jud, Book Marketing Consultant, Executive Director of the Association of Publishers for Special Sales (APSS) and Zorina Alliata, APSS Mid-Atlantic Chapter President.

How to price your book to maximize sales, revenue and profits.

Originally recorded during the Book Selling University, sponsored by APSS Mid-Atlantic, June 20, 2017. 

Click here to download the webinar.

Click here to download the slides.

7 Steps to Writing a Health and Wellness Book

Are you a health provider? If you provide any kind of integrative, holistic or natural health services, writing a book will establish your authority as a thought leader, raise your credibility, and help you build your practice. Becoming an author is the ideal way to “sell without selling” because you will educate people through your book, and you will get motivated patients and clients who come to you because they value your approach. You’ll attract the media, so more people find out about you. You’ll be able to help more people, and leave your footprint on the world.

Find out how to start writing your book, with this free road map:   7 Steps to Write a Health and Wellness Book

Book Design

Michele DeFilippo talks book design with business book ghostwriter Derek Lewis on the Behind the Business Book Show. Click here to listen to the podcast.

Tips for Indie Publishers

Updated weekly, these tips for independent publishers will help you publish a book that exceeds your goals.

The Center for Book Publishing

Check out The Center for Book Publishing’s website, full of information, guides, and reviews of popular vendors. Both novice self-publishing authors and seasoned professionals alike will find the site informative. Thank you to The Center for their “thumbs up” review of 1106 Design. Click here to visit the site.

Setting Up Your Own Print-on-demand

Michele talks with author Philip Burley about this often confusing subject here.

Author Q & A

1106 Design answers questions about self-publishing from authors just like you. Click here for the Author Q & A page.

Professional Self-Publishing

How to Self-Publish a Book That Looks Professional: Michele’s interview with Holly Worton of Socially Holistic

Podcasts by Judith Briles, The Book Shepherd, on all aspects of self-publishing. Click here to go to Judith’s podcast page.

The Business of Self-Publishing

Book Publishing Costs and Critical Timelines:What to Expect When You Are Expecting, with Judith Briles

Click here to download a podcast about contract negotiation and the number one thing you should do before entering a contract — with Michele DeFilippo and Judith Briles.

Book Marketing

Brand your books to sell online using Metadata: A helpful IngramSpark video with instructions on using metadata — the data that describes your book including the title, author, subject and more — to increase book sales.

Seven book marketing trends that no longer work, and what Indie Authors can do instead: An informative article about what works and doesn’t work for book marketing.

Book Blurbs, Testimonials & Reviews: How to Collect Them and When to Use Them, with Amy Collins, Judith Briles, Joan Stewart and Georgia McCabe

How to Generate Story Ideas for Your Book Publicity Campaign, with Joan Stewart

Ninja Tricks for Finding the Perfect Target Market for Your Book, with Georgia McCabe