About Michele DeFilippo

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So far Michele DeFilippo has created 50 blog entries.

Self-Publish for Free and Four Other Self-Publishing Myths

I’m always glad to learn that authors “shop around.” Researching alternatives, talking to publishing professionals and obtaining competitive quotes help authors make an informed decision and debunk self-publishing myths such as “self-publish for free.” Unfortunately, publishing predators abound, ready to take advantage of unsuspecting authors by making promises they can’t keep or by making misleading statements.

How can you tell if a company may be a “publishing predator?” Raise a red flag if you see any of the following self-publishing myths on their website.

Self-Publishing Myth #1: Self-publish for free!

Translation: As per this recent blog post, the “publishing” portion of […]

Self-Publish for Free and Four Other Self-Publishing Myths2019-07-19T13:25:47+00:00

Author Story: Alex S. Avitabile

Three aspects of Alex Avitabile’s journey as a self-published author stand out. The first is his twenty year odyssey, from having the germ of an idea for a story to seeing the book published—a tale that in itself provides inspiration for other would-be authors. (As Alex says, “To those who have started a book, finish it! If I can write a book, anyone can.”)

Next would be the importance of proofreading, and the final theme could easily be “book marketing for beginners,” as Alex has quite an inventive plan for introducing his books to potential readers.

A Twenty-year Odyssey

The idea for Alex […]

Author Story: Alex S. Avitabile2019-07-19T13:25:47+00:00

Publishing a Business Book

Here’s my inspiration for this latest blog post on publishing a business book: the business cards scattered on my desk, crumbling in the bottom of my purse, and languishing in little piles in my desk drawers. Business cards from people with whom I’ve struck up conversations over the years at various events, but few that I’ve actually ever seen again, much less contacted.

But books? Every book I’ve ever received from a grateful client, a colleague, or someone who would like to do business with me – I can place them, I know how to reach them, […]

Publishing a Business Book2019-07-19T13:25:47+00:00

How to Sell eBooks at Walmart

Walmart launched its eBook sales platform on August 22 in partnership with Kobo (more properly known as Rakuten Kobo), going head-to-head with Amazon’s Kindle. While Walmart has sold the Kobo eReader for years, it is now making available Kobo’s library of eBooks for individual sale, along with an option to subscribe to audiobooks. Books purchased from Kobo can be read on their branded eReader and also through the Kobo Books app, which can be downloaded on any smartphone or other device.

Walmart’s eBook page can be found here. When you click on a book for more information, […]

How to Sell eBooks at Walmart2019-07-19T13:25:47+00:00

CreateSpace and Kindle Direct Publishing: What You Should Do Next


CreateSpace has merged with www.KDP.com.

Existing CreateSpace Customers: All CreateSpace titles have been migrated to Kindle Direct Publishing (KDP). Use your Amazon account username and password to log into your KDP account. Click here to go to the KDP page on Amazon. If you did not create an account on KDP, go back to CreateSpace and reclaim your account by entering the email address you use to access your CreateSpace account, then go from there.

New CreateSpace Users: If you were planning on using CreateSpace to print your book and […]

CreateSpace and Kindle Direct Publishing: What You Should Do Next2019-07-19T13:25:47+00:00

What Does It Mean to Self-Publish?

Ten years ago, if one were to ask the question, “What does it mean to self-publish?”, the answer might have been quite different than it would be today. Self-publishing has gained validation and wide acceptance over the last decade. Self-published authors have reached the best seller lists and entrepreneurs and professionals are realizing the value of authoring a nonfiction book to their businesses and careers. Self-publishing has allowed for publication of niche books that traditional publishers typically ignore. The barriers to publishing one’s own book—both real and perceived—are coming down, and if you wish to see your name in print, […]

What Does It Mean to Self-Publish?2019-07-19T13:26:07+00:00

How to Plan Your Holiday Book Sales

As I write this blog post, Christmas and Hanukkah are just under six months away. And Thanksgiving? It’s on November 28 this year.

The unfortunate truth is that if you want to have your book ready for holiday sales—let’s say mid-November latest—you need to have your manuscript ready for the design and editing stages now.

When is the next best time for selling books? Believe it or not, it’s January. If you miss the holiday sales period, take advantage of people cashing in their gift cards in January and February.

When Should I Contact Book Design and Editing Services?

So when should you hire […]

How to Plan Your Holiday Book Sales2019-07-19T13:26:08+00:00

Making Your Business Book a Success: A Suggestion from Dan Poynter

Many thanks to Wally Bock for this week’s blog post. Wally is an author, blogger, ghostwriter and writing coach.  You can find Wally’s original blog post here, on his Writing Edge website full of ideas and inspiration for authors.

Dan Poynter was the self-publishing guru. His Self-Publishing Manual is still worth reading, and many of us have shaped our publishing strategies based on his advice. Recently, I was talking to a current client about how many books to print, when I found myself sharing one of those memorable Poynter […]

Making Your Business Book a Success: A Suggestion from Dan Poynter2019-07-19T13:26:08+00:00

Publish on KDP or CreateSpace: Where to Self-publish Your Paperback


CreateSpace has merged with www.KDP.com.

Existing CreateSpace Customers: All CreateSpace titles have been migrated to Kindle Direct Publishing (KDP). Use your Amazon account username and password to log into your KDP account. Click here to go to the KDP page on Amazon. If you did not create an account on KDP, go back to CreateSpace and reclaim your account by entering the email address you use to access your CreateSpace account, then go from there.

New CreateSpace Users: If you were planning on using CreateSpace to print your book and […]

Publish on KDP or CreateSpace: Where to Self-publish Your Paperback2019-07-19T13:26:08+00:00

How I Got My Book Listed Before the Amazon Resellers

Grace Allison, author of Do You Have a Dream and Einstein’s Compass, read the recent article by Amy Collins about the issues authors are experiencing with the Amazon ADD TO CART button and what to do about it. Grace generously offered to share her solution to the issue, one that put her book on the ADD TO CART button and ensured she received her royalties.

Grace’s Solution: Contact the Resellers

Grace AllisonFirst she went to her Amazon page for Do You Have […]

How I Got My Book Listed Before the Amazon Resellers2019-07-19T13:26:08+00:00
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