Ask any author—self-published or otherwise—what they consider the most challenging part of the publishing process, and most will rank marketing near the top of the list. Bruce Bernstein, author of the young adult book, You Gotta Have Heart, is no exception. Yet Bruce made some smart moves to get his book noticed.
You Gotta Have Heart is based loosely on a screenplay that Bruce wrote many years ago. The main character, Alan Michaels, was orphaned at an early age. As a biracial orphan growing up in New York City, all Alan wants is a place to belong. He finds that place in a […]