About Michele DeFilippo

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So far Michele DeFilippo has created 52 blog entries.

How to Promote a Book Online

Let’s face it: the Internet is where it’s at. Authors today must understand how to promote a book online. As we emphasized recently in our article on the 3:3:3 Book Launch Plan approach, every author deserves a nice book launch event in a lovely setting, surrounded by invited guests, friends and family. Given that these events garner little if any book sales, however, it’s imperative that authors strategize their online book marketing.

Here’s our checklist to help you promote a book online.

1. Strategize ahead of time

How can the first item on a checklist for a book marketing strategy be to […]

How to Promote a Book Online2019-09-19T19:33:03+00:00

How to Find the Best Self-Publishing Companies

Many authors are confused about what services self-publishing companies provide and how to find the best self-publishing companies.

First, let’s clarify what we mean by “self-publishing companies.”

In a blog post from 2018, I talk about what it means to “self-publish.” Before looking for a company that helps authors self-publish a book, it’s helpful to know what that means.

To publish means to “bring printed works before the public, usually for sale.” (Merriam-Webster). Thus, to self-publish means to bring your book before the public and offer it for sale or for borrowing. IngramSpark and Amazon Kindle Direct Publishing (KDP) […]

How to Find the Best Self-Publishing Companies2019-09-19T19:46:14+00:00

What Is the Layout of a Book?

The layout of a book incorporates some basic elements, which I describe below.

But wait!

Before you read this blog (and if you’re really interested in page layout!), choose a book from your shelf—one from a traditional publisher—and look for the elements as we go through them. Select a book from the same genre as the book you intend to publish; while the elements of book layout are the same for both fiction and nonfiction, the intent of the book will impact how those elements are executed.

So, go ahead, pick up your book, and open it to a page spread, like this:

[…]

What Is the Layout of a Book?2019-09-11T14:11:13+00:00

Book Publishing Services: What are they? Do I need them?

Options for indie publishing are exploding. While this is a great thing for authors who want to publish a book without involving a traditional publisher, the terminology around self-publishing is also exploding and further muddying the waters. In today’s publishing marketplace, it’s getting more difficult for authors and companies involved in the industry to categorize the various services available. So, we thought we’d zero in on one of the latest terms in the industry: book publishing services, also called “author services.”

Who Needs Book Publishing Services?

The easy answer is any author who wants to self-publish a book. But, as you’ll see […]

Book Publishing Services: What are they? Do I need them?2019-08-28T17:27:29+00:00

Best Book Marketing Ideas from 1106 Design Authors

The book launch is over, but the job of marketing your book never ends. If you’re stuck for book promo ideas, this article is for you. We’ve gathered together some of the best book marketing ideas as reported by 1106 Design authors in their Author Stories.

If you’d like to read the author’s full story on the 1106 Design website and discover more best book marketing ideas, simply click on the author’s name.

Matt Bloom, author of Hello, My Name Is Bunny! London:

Matt is the author of the children’s illustrated chapter book series Hello, My Name Is Bunny!, […]

Best Book Marketing Ideas from 1106 Design Authors2019-08-14T21:04:46+00:00

Author Story: Matt Bloom

Matt Bloom’s closing words in our Author Story interview seem to sum up his approach to life: “You never know until you try.” Matt is the author of the children’s illustrated chapter book series Hello, My Name Is Bunny!, which he co-created with his wife, Shelley Simmons-Bloom. Their latest book in the series is Hello, My Name is Bunny! London.

According to Matt, the inspiration for the series was their adorable rescue cat, who motivated him and Shelley to help make life better for the vast number of homeless cats in the US. “We created Hello, My Name is Bunny! after […]

Author Story: Matt Bloom2019-07-19T13:25:41+00:00

Cover Design Mistakes Authors Should Avoid

I’ll just say it upfront: of all the cover design mistakes authors can make, the number one mistake is to design the cover themselves.

Mistake #1: Do-it-yourself Covers

If you’re looking for cover design tips, you’ve come to the wrong place. I know, affordability is the big issue, and you feel that doing it yourself is the solution. Authors who decide to design their own covers often don’t take into account what their time is worth; what is the cost of the time they are taking away from their job, their business, or their family? Affordability is easily addressed by researching the […]

Cover Design Mistakes Authors Should Avoid2019-07-19T13:25:42+00:00

Author Story: John Leifer

Book marketing got you down?

Author John Leifer has this advice for first-time indie publishers: Publish for your own gratification, not with the thought of how many books you will sell.

As the author and publisher of the Commander John Hart trilogy, John found book marketing to be by far the most challenging step, despite his books receiving numerous accolades. “Even as a former marketing officer, I found it to be a formidable challenge simply by virtue of the level of competition that now exists within self-published books,” explains John. But when asked if he’d do it again, John responds, “Of course! […]

Author Story: John Leifer2019-07-19T13:25:42+00:00

Mistakes to Avoid When Self-Publishing

Let’s talk about mistakes to avoid when self-publishing.

This past month, I spoke with two authors who came to me for advice after finding themselves in the same sticky situation. Both had hired individuals to work on their books—someone for cover design, another freelancer for page layout and typesetting, and someone else for editing. Their original goal was to save money and launch quality books—a reasonable expectation, except the authors were less than happy with the outcome. Both think their books are terrible, and both feel they have no choice but to release them as they are.

Thus, we will cover two […]

Mistakes to Avoid When Self-Publishing2019-07-19T13:25:42+00:00

Author Story: Juan Carlos Marcos

In a sense, it’s both an author’s dream and a nightmare: the chance to relay an amazing war tale of adventure, survival and resilience, supported by 600 pages of handwritten correspondence from husband to wife, all meticulously filed. At aged 98, the hero of the story was eager to be involved in the project.

But time is of the essence because, well, the hero of the story is age 98 and would like to see his memoir published. And while the 600 pages of correspondence are pure gold, the additional research and interviews required in a short time frame were challenging. […]

Author Story: Juan Carlos Marcos2019-07-19T13:25:42+00:00
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