About Jerome McLain

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So far Jerome McLain has created 4 blog entries.

How to Plan a Book Launch

When thinking about how to plan a book launch, it’s easy to envision a lovely cocktail reception at the local pub with friends and family members, all of whom are getting free copies.

Or perhaps your plan for a book launch is a table at the local indie bookstore, hoping that someone will stop by and ask you to sign their book.

Did you know that most book launch events attract less than thirty people and sell fewer than twenty books?

Those cocktail receptions are wonderful, and heaven knows the author deserves them! But a book launch—also called a “title launch”—has to be […]

How to Plan a Book Launch2019-08-14T21:03:28+00:00

Better Writing: 4 Tips for Revising Your Work

Guest post by Wally Bock. First published on April 23, 2019, Wally Bock’s Writing Edge website.

If you want to create great writing, you must revise. That’s never easy, but here are four tips that will help you revise better and quicker.

Get the Big Stuff Right First

Revising will be easier if you take care of the big things first. If you’re writing a book, big things are chapters or sections. If you’re working on an article or a blog post, it might be your sub-heads.

Make sure you’ve got everything you need and no more. Then, make sure your […]

Better Writing: 4 Tips for Revising Your Work2019-07-19T13:25:42+00:00

What Is the Difference Between IngramSpark and Kindle Direct Publishing?

After the manuscript is edited, the pages are designed, and the cover looks beautiful, the indie author is faced with a perplexing question: what is the difference between IngramSpark and Kindle Direct Publishing (KDP)? What will they do for me? All I want to do is sell the book on Amazon; is this how I do it? OK, and maybe Barnes & Noble, and…WalMart. And I want to buy copies of my book to sell at conferences; how do I do THAT? Oh, and can I get that in hardcover? And what about my eBook?

What Is the Difference Between IngramSpark and Kindle Direct Publishing?2019-11-18T22:22:05+00:00

Easy SEO for Authors: How to Get Found on the Internet

Why would we bother with a blog post on Easy SEO for Authors? Having worked with and advised thousands of authors, I’m certain that Search Engine Optimization (SEO) is the last thing on your mind—until now.

Selling books IS in your top 10 list of concerns. Getting found on Amazon and the Internet is a big part of selling books, and an author website is one of the best ways to get found.  However, there are over 1.9 billion websites on the Internet (“only” 200 million are active), and getting found can […]

Easy SEO for Authors: How to Get Found on the Internet2019-07-19T13:25:44+00:00